If you've ever thought about marketing your business online or offline then you probably have considered using one of the many marketing tools available. Marketing tools can be used to help you market your business in a variety of ways. Some of these marketing tools include social media marketing, email marketing, advertising, and website marketing. These marketing tools are not only effective but they are also free. This makes them perfect for small businesses that may not have the budget to pay for other marketing methods.

Social Media Marketing

One of the most popular marketing tools today is social media marketing. Social media marketing has been around since the early 2000's. It allows people to connect with others and share ideas and information. Social media marketing is great for small businesses because it allows them to reach out to their target audience without having to pay for advertising. You can create an account on Facebook, Twitter, Pinterest, LinkedIn, YouTube, Instagram, Google+, and more. These sites allow you to post content and interact with others. You can use this interaction to increase your followers and gain valuable feedback from your target audience.

Email Marketing

Email marketing is another marketing tool that is free and very effective. Email marketing is a form of direct mail marketing where you send out emails to your target audience. You can include links to your website, videos, images, and more. When your audience clicks on the link you will receive a notification. This allows you to track who opened your email and what they did once they arrived at your site. You can also set up autoresponders to follow up with your subscribers after they click through your links.


Another free marketing tool that is effective is advertising. Advertising allows you to promote your business to your target audience. There are several types of advertising including print, radio, television, and internet ads. Print ads are often found in magazines, newspapers, and billboards. Radio ads can be found on the radio and on the internet. Television ads are often seen on the television or on the internet. Internet ads are usually found on the internet. You can advertise your business on all of these platforms. The key to advertising is to find the right platform for your business. You should research which platforms are best suited for your business.

Website Marketing

Website marketing is another free marketing tool. Website marketing involves creating a website that is designed to promote your business. You can add links to your site, blog posts, and articles. You can also add a sales page and a contact page. Once you have created your website you can drive traffic to your site by posting on social media and advertising your site. You can also submit your website to search engines such as Google, Bing, and Yahoo. Search engines like websites that are optimized and have relevant content. Your website will rank higher in the search results if it contains high quality content.

There are many different marketing tools available to small businesses. By choosing the right marketing tool you can increase the visibility of your business and boost your sales.